For over a decade, Thierry Guetta, known as Mr. Brainwash, has been pushing the boundaries of contemporary art by fusing street art, classical and pop art in a captivating balance. The turning point for him was his impactful role in the acclaimed documentary Exit Through the Gift Shop, which showcased the evolution of street art alongside Banksy, bringing this form of art to a broader audience.

Mr Brainwash revolutionized the art scene with his bold and inventive style, blending elements from pop art's history with the raw essence of street art origins. This fusion gave birth to larger- than-life exhibitions and collaborations that captivated both critics and celebrities worldwide. His artistic endeavors span film, celebrity culture, music, and sports, including designing album covers for Madonna, Rick Ross, and KYGO. His work also graced the screens of notable productions like Molly’s Game, Billions, Shameless, and even found its way into the Kardashian realm. Collaborations with influential brands such as Hublot, Coca-Cola, and Marvel Comics' creator Stan Lee highlighted Mr Brainwash's versatile talents. His partnership with soccer legend Pelé, where they jointly added splashes of paint to select artworks, showcased his collaborative spirit.